Case studies
Projects
Freightline · 2024
Dispatch board redesign
Dispatchers were juggling three screens to assign a single load. I shadowed twelve of them, mapped the workflow and designed a single board with drag-and-drop assignment.
- Assignment time: 90s → 20s
- Adopted by 4,000 dispatchers in 8 weeks
- Support tickets down 31%
Ledgerly · 2021
Invoice builder
Small-business owners abandoned invoices halfway through. A guided, three-step builder with smart defaults replaced a 22-field form.
- Completion rate: 54% → 91%
- On-time invoice creation tripled
- Launched to 30,000 users
Brightside Health · 2018
Patient scheduling
Front-desk staff booked appointments by phone and paper. I designed an online booking flow tested with patients aged 19 to 84.
- 38% of bookings moved online in year one
- No-show rate down 12%